Female Friendly Pty Ltd

Wednesday, May 26, 2010

Electrical Testing & Tagging by Female Friendly Accredited Business APT Test & Tag

What is Electrical Test & Tagging?

The Australian and New Zealand Standards, (AS/NZ 3760), specifies that a safety inspection and testing of all electrical equipment which is designed for connection by a flexible cord to a general power outlet, must be completed regularly.

Why Should I have it completed?

Electrical testing and tagging should be standard in all workplaces. “Every employer has a duty of care to ensure that every employee is safe from injury and risks to health while at work. This is a wide-ranging responsibility, which involves taking action to control risks associated with hazards in the workplace. For all electrical equipment and fixed wiring the employer must undertake hazard identification and risk assessment of these situations, to eliminate the risk of electrical hazards.” (source: Workcover-information Sheet No5)

Under OHSW Regulations, (1995), it is law to maintain a safe working environment as follows:
Section 2.5.7 Inspection of Electrical Plant
Regular inspection and testing must be performed if supply of electricity is through a socket outlet.


Applicable to:

Electrical plant that is

- Handheld
- Moved while in operation
- Moved between operations
- Within an operating environment that could affect electrical safety

Fixed Plant

- Required hazard identification & risk assessment relevant to its use in the intended work environment
- With consideration of information provided by the designer and manufacturer
Source: http://www.legislation.sa.gov.au/LZ/C/R/OCCUPATIONAL%20HEALTH%20SAFETY%20AND%20WELFARE%20REGULATIONS%201995/CURRENT/1995.12.UN.PDF
Go to www.safework.sa.gov.au for further information

As an employer you are obliged under OHSW regulations to ensure workplace safety for your employees.
As an employee, you should approach your employer and request that this be done as soon as possible.

Apt Test and Tag will:

- deliver a safety inspection and testing of all your electrical appliances and devices.
- complete a visual inspection for damage especially to the insulation
- check there is no electrical insulation leakage
- complete earth circuit testing
- attach a Tag stating date tested, retest date & serial number.

Testing Frequency is determined by a number of factors. Some items need to be tested every 3 months, some items up to 5 years.

“Ensure your electrical ‘appliance compliance’ with apt test & tag”
Contact Barry Mercer 2 Highland Ave, ROSTREVOR, SA, 5073

Phone: 08 8337 3773 Mobile: 0435 045 581

Smart Marketing Advice from Female Friendly Accredited Business PROVEN MARKETING

Planning
The most important stage of your marketing process is to have a plan. Do you have a clear view of what you want to achieve and how this will occur? Putting a plan in place will ensure all your marketing works together to create a consistent and compelling influence on consumers to buy your product or service and identify with your brand.

Yes they take some time, but you can find a good marketing template at: http://www.business.vic.gov.au/BUSVIC/STANDARD/PC_63397.html

Your marketing plan is likely to include some of “The Marketing Ps”, product, place, price, positioning, packaging, publicity, promotion, the list goes on! In this article, I’ll focus on promotion as a way of marketing your brand.

Promotion
There are three key areas to consider when planning a promotional campaign:

Target market
Message
Frequency
Target Market
Who are you talking to? This might sound simple, but I have so many people say, “Oh we target everyone from 18-80…we appeal to them all!” Quite simply, no you don’t.

There are a set of defining characteristics or behaviours that make your customers buy your product or service. While those things may be difficult to discern in some cases, and you may not have the budget to do market research to find out, consider this:

“If you talk to everyone, nobody listens. Talk to one person and everybody eavesdrops.”

So pick your ideal customer, imagine what her life is like and how your product plays a part in it. Then talk to her. This will focus all your marketing efforts on the right person, and other potential customers will sit up and take notice of you.

Message
Once you’ve discovered your ideal customer, you need to create a message that will appeal to her and cut through the masses of other advertising vying for her attention.

The best way to do this is find your point of difference. A point of difference is something that sets you apart from your competitors. A point of difference gives customers an intelligent reason to purchase your product, but the real key is to connect with them on an emotional level and translate this to action.

If you are not confident to do this, seek the assistance of an expert. They will be able to help you express your point of difference in your marketing communications. They will also be able to create a communications schedule that will reach your potential customers at the right times.

Frequency
Consider your brand and your customers as having a friendship. If you don’t talk to your friends eventually you’ll fade into the background and the friendship will die. It’s the same with your brand. You need to keep reminding your customers that you are the right brand for them.

When the time comes, you’ll be first on their shopping list.

For more information on smart marketing and strategic planning, contact:

Alice Hobbs
Marketing Director
Proven Marketing
p. 08 8342 0873
e. alicehobbs@provenmarketing.com.au

Accreditation Officers Needed

What an overwhelming response we have had to the girls going 'out on the road' to visit and accredit our Female Friendly Accredited businesses. It just goes to show the power of face-to-face business compared to over-the-phone-email business. How proud our businesses are to show us their lovely show rooms. The girls are greeted and get to know who they are looking after. Suzii and Leeanne are here in Adelaide and personally know the position of all the businesses around Australia. As we are growing, of course we are needing more Accreditation Officers around Australia, in electoral areas, to make sure that our businesses are recognised and taken care of.

If you or someone you know, would be interested in helping us and joining our team, let us know and you will be out and about in the pink shirts helping us find the businesses that make Australia shine.... just like a silver shield!

Sunday, May 23, 2010

Not Everyone is a Internt Whiz

Its amazing to me how so many business people who work in offices, in front of computer screens all day, take assume that ALL business people (or even most people in general) are all up with the latest computer/email/i-phone/any-phone technology.

As Female Friendly develops and we look to streamline procedures etc. so we are more efficient in looking after our accredited businesses and also the women that use them, I constantly need to keep in mind that, like my busy mechanic husband who is under a bonnet all day with greasy hands, not ALL workers get opporunities throughout the day to check emails and receive text messages. Sure, the world is getting faster and more 'with it' tech wise, but getting paper mail and a nice phone call on a land line is still very much apart of our working world.

That's why I love our Female Friendly Girl's Night's Out! All those 'real live' women chatting 'face to face'... Wonderful! An atmosphere that can never, and will never, be replaced by any amount of social networking over a keyboard. Come along one night and see for yourself! Kylie x

Friday, May 21, 2010

Elizabeth

If you want to know about Female Friendly, you need to know about some of the people behind the scenes. Elizabeth is my sister. She is also the General Manager of Female Friendly... the one that everyone looks at when a question about 'detail' is asked. Update the website? Elizabeth. Newsletter? Elizabeth. Staff structure? Proposals? Need flyers? Email responses? No milk for our morning cuppa? Yep... Elizabeth.

She is 30 years old and engaged to Mark. In true, fashionable cougar style, Mark is younger than Liz but mentally... hmmmm... can I at least say 'on par' without giving him an ego. They are getting married early next year which has given us many excuses to track to Heidleberg Cake shop to taste test delicious cakes (ok... its been quite a few times... you have to be sure though right?). In between the long, muddled hours at FF, she is trying on dresses and booking venues... even making sure that Teo, her four legged dependent, has a cute outfit for the day that only 'Googling' US websites can provide.

I just want to say, for Elizabeth and Mark to have given up their lives and work in Queensland and move here to South Australia just over a year ago, I really appreciate it. Because of her, the exciting things that are about to launch for Female Friendly, are possible and, I have to admit, are also going to be a whole lot more fun to watch unfold.

Thanks Liz.... oh, I mean,... Elizabeth (trying to keep it professional).

See? I DID type this blog myself. Can't speak for the next one though. One guess who will end up with that job!