It’s amazing to think that it is November 2010 already! As I've said, Father Christmas is coming any day now and the shopping centres are all getting ready to fill up their tills with the money from women everywhere who are already getting a start on present-getting. Sure, with Christmas coming, sales increase because you can offer things now that will make great gifts. Keep in mind though, you are not only competing with other businesses but also on-line shopping this year. So, how can you be sure that you are ready as this powerful demographic of spenders gets ready to walk through your door? Here are some tips that might help you out….
How to Sell to Women
1. Do Not Assume that if a woman appears a little scruffy that she does not have the money to purchase anything of too much value. She could simply be in the middle of school-holiday-meltdown or be purposely underdressed so as not to be pressured unnecessarily on her visit. Simply smile and let her know you are there to answer any questions she might have.
2. Keep yourself presentable and approachable. Dress professionally and if possible wear/model what you are selling. I was in a store recently and a lady has a gorgeous dress on from that store. “I know”, she said “but this was last season and no longer available”….Aaargh!
3. This can be the case in other industry’s. Don’t tell the customer that you personally own “a particular item” and its great. Too bad you don’t stock that item anymore. Grrrr! It’s as bad as telling a customer that what they are looking for happened to be at a sale price… and that the sale finished YESTERDAY!!
4. Be eye-catching and creative. Women appreciate interesting styles of advertising. Approach all women as you would men, knowing they are just as intelligent and many are heads of households or businesses. Women cannot be placed in stereotypical roles when you are advertising. The mother with the pram may be the CEO of a company or that lady in the ugg boots with no make-up may have the day off due to a sore foot and be out looking for a new car!
5. Do not appear intimidating, threatening or uninterested when women approach you for business. A wrong attitude could cost you a sale or client. Never underestimate the sharp intuition of a women and their quick ability to subconsciously read body language in an instant!
I hope that some of these ideas help you in this busy season. Try not to lose perspective during this hectic time of year. Don’t roll your eyes when another customer comes in the door at your busiest moment. Just think, your eyes will roll a lot more if the customers leave you alone, like you might be secretly wishing, at that moment. Just remember, its only November…. practice for the even crazier upcoming December!
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